Creating a long-lasting strategic foundation for your organization is not easy. Many leaders struggle in creating a successful strategy—often because the organization’s purpose is not clear. A good strategy offers clarity to stakeholders, both on what the company is...

Part Two of a two-part interview with the Authors of Optimizing Strategy for Results: A Structured Approach to Make Your Business Come Alive. For authors Dr. Timothy Waema, Ron Price, and Dr. Evans Baiya, strategy is only one part of the work they do for clients...

Optimizing Strategy for Results differs from other books on strategy in four main ways. First, it introduces strategic foundation, composed of purpose, core values, and vision as a distinct stage. We argue that strategy cannot be developed and executed without...

This book provides a simple, systematic, and structured approach to strategy.

by Krysta Fox, Strategist and Change Leader; Founder and CEO, Changeosity; former CEO of the World’s Number 1 Economic Zone, DMCC (Dubai Multi Commodities Centre), UAE It is an honor to be invited to write this for a book that I believe will significantly impact the...